The Benefits to Setting Up an Online Marketing Consulting Session
Any online business must be constantly bringing new marketing ideas to the table in order to keep up with their competition. A static website will not only be ignored by the search engines, but potentially clientele as well. It is vitally important that a website give an exciting first impression. It is equally important that a website be updated from time to time to keep your audience coming back. By keeping a website the same for many months or even years, you are doing a disservice to yourself and hurting business. Website visitors are becoming inundated with more advanced and impressive media, which raises their expectations when surfing the web. In addition to keeping an impressive website, any business that wants to succeed online must have a solid strategy for both on page and off page efforts. Without some marketing and promotions, a website cannot attract the traffic needed to produce a solid profit. There are a variety of channels to promote your business, but you don’t necessarily need to utilize every single one. It is important to identify the proper marketing mix for all efforts in order to get the best return. You may pursue one or a combination of these marketing channels:
• PPC ads
• SEO strategies
• Social Media
• Video Marketing
• E-mail Marketing
• Blogging
• Article Marketing
• Press Releases
The appropriate mix of these efforts can be determined by hiring an experienced marketing consultant. Hiring a consultant for a one-on-one consulting session can help a business get on the right track and avoid costly marketing mistakes. If you want to pursue a marketing effort on your own such as PPC ads, it would be wise to get an experts advice. This is especially true if you have not had any experience running a campaign. Without proper keyword research and targeted ads, it is very easy for one to waste thousands of dollars without any conversions. Another smart reason to set up a consulting session with a marketing expert is to learn tips on how to save money and lower your cost per customer. If you have the time and can’t afford a full-time marketing person, a consultant can provide invaluable information for you to run your own marketing campaigns. The consultant can also help you to become more knowledgeable in online marketing so that you can avoid getting ripped off by an advertiser or large marketing firm in the future.
Author Annie Rusk is a prominent Marketing Consultant in Orange County, CA. Her firm, Spinning Head Solutions, offers a variety of services such as: branding, web & graphic design, copywriting, seo/sem, social media & video marketing, and private consulting sessions.