Marketing Consulting – How to Set Your Rates As a Marketing Consultant

There are several hoops to jump through in becoming a marketing consultant. One ever-expanding hoop is of course is how to set your rates? This can be tricky, so use guidelines because with rates too expensive, you may price yourself out of the market and with no packaged rates at all, good luck trying to “reel in” sales.

Truth be told, this was one of our largest hurdles to jump over when setting out on our journey as being a professional online marketing consulting firm. In fact, how to set your rates as a marketing consultant should be the very last thing you actually solidify in your marketing plan before you set out to prospect customers.

The reason why is because without experience, you just don’t know how good what you have to offer really is until you give it a shot! Sometimes you’ll be successful and sometimes you won’t – isn’t that what being an entrepreneur is all about?

If I was to provide you with a blanket answer that would not be fair because what you charge clients for services really depends. We were throwing out quotes to prospective clients that were front-end loaded into the thousands in the beginning and getting totally frustrated at all of the NO’S we were getting.

This is when we realized the power of providing an a la carte menu of services, as well as a packaged rate for our services. When designing your sales and marketing funnel, I would suggest starting at the end first.

Beginning with the end in mind allows you to best know EXACTLY what your clients will be receiving from you. Once you know what you’ll be supplying them, it’s easy to be more revealing and honest on the front-end of your exchanges.

On the a la carte menu, have some ballpark numbers to work with so that you provide both you and your clients the flexibility to create a nice mixture of back and forth correspondence until you agree to the most ideal arrangement.

Most offline business owners know two things about online marketing. First, most are happy to admit know nothing about websites, HTML coding, auto-responder email marketing, QR codes, Facebook, Twitter and who knows what else. All they really want is to be more findable online and make more money.

They are also not very shy about letting you know their prior experience with other online consultants or online marketing services; most services haven’t provided favorable results in the past and they can’t express candidly enough that you’ll be swimming up-stream just to get the chance to prove to them that you can help improve and better their bottom line. They’ll open up if you stay with it.

So my best answer in helping you understand how to set your rates as a marketing consultant is to work off a baseline grid and attempt to package your suite of services into one, all-inclusive monthly cost.

One final tip is that many times, a client is much more receptive to rolling their set-up costs into their monthly cost if you are willing to amortize it over the course of the year agreement you make.

If they have the cash and are willing to pay, don’t offer them the option to pay it throughout the year and put them on a month-to-month, client at will basis.

Glide The Waves With Billabong Mens Boardshorts

Board shorts are a style of swimwear for men and women that resembles casual attire rather than swim trunks or a swimsuit. They’re ideal for those who prefer far more coverage than a typical swimsuit

Board shorts were created for surfers who wanted a longer option that would allow them to maneuver their boards the way they wanted,Guest Posting offer them with the coverage they needed, and protect their legs from the motions they made on the board. Billabong Mens Boardshorts are not only for the surf enthusiasts, but also for made for swimmers, lifeguarding, and for casual style.

How do board shorts differ from swim trunks?

Boardshorts are often get confused as swim trunks. Even though these two are used for water activities, they are different in many aspects.

Length and Fit

The length is the key distinction between boardshorts and swim trunks. Men’s board shorts are often longer than swim trunks, finishing at the knee or slightly below it. This increases your overall coverage and protects you from the sun. Traditional board shorts are recognized for being less restricting and baggier in shape, which is one of the many reasons they are advised for high-intensity activities like surfing, wakeboarding, and beach games.


To provide greater support, swim trunks almost always include mesh linings. Boardshorts, on the other hand, normally don’t have linings and instead provide a more open, less tight fitting that allows air circulation, maintaining you comfortable on hot summer days.


Board shorts have a very specialized waistband that is tighter, more robust, and opens up in the front and is secured by a Button or zipper fly. It’s adjusted with a string tie that’s usually looped through those o-shaped metal fastening bits that keep things from sliding down called grommets. Swim trunks, on the other hand, can have a variety of closures, ranging from button snaps and zip-flies to the most typical string tie in the front.

What’s the best choice: Boardshorts or swim trunks?

Between these two, there are two elements to consider when deciding what to wear: what you’ll be doing and what you’ll need, as well as your personal style preferences. Make a decision based on what you require and how you wish to look this summer. Boardshorts, on the other hand, may be the best option for a versatile man who wishes to explore aquatic activities other than swimming. If you want to participate in summer activities such as surfing, wakeboarding, beach-going, and even beach sports, you should wear boardshorts.

The Billabong Mens Boardshorts are comprised of a high-performance 4-way stretch fabric that stretches both crosswise and lengthwise. As you glide down the waves, it’s the ideal combination of exceptional performance and comfort. These boardshorts have an internally adjustable “Lasso” waistband for a customizable fit with a retro boardshort style. They include designed paneling to decrease seams and promote stretch, so there’s nothing stopping you from gliding along with the waves and being active in the water. The fabric is not only 4-way stretch but also has a water repellent coating for a lightweight and quick drying fabric.

If you’re enjoying the beach with your significant other and hunting for clothing, Rip curl Womens Dresses and Skirts may be her ideal style. Rip curl Womens Dresses and Skirts feature beach dresses ranging from maxi to mini summer dresses, in any hue and style.

Madson Sunglasses Vincent: Protection And Style In One Pair

Sunglasses come in a range of shapes and materials. The options for both men and women are endless, ranging from basic aviator, round, square, cat-eye, and wrap-around sunglasses to more exotic forms like butterfly and clubmaster sunglasses

Madson Sunglasses Vincent offers one-of-a-kind and high-quality sunglasses that is not just for style,Guest Posting but also with protection.

Why are sunglasses important?

Sunglasses not only look good, but they also protect your eyes and provide a myriad of benefits. High-quality sunglasses will minimize glare, improve your vision in strong light, and protect your eyes from sun-related problems. Sunglasses can also protect you from sand and dust in the surroundings. Even if the sun isn’t bothering your eyes, you should wear sunglasses since UV radiation can harm your eyes even on cloudy days.

What are the qualities of a good sunglasses?

When it comes to purchasing for sunglasses, style is crucial. However, style isn’t the only characteristic to look for. Make a list of these characteristics before selecting the best sunglasses for eye protection.

1. UV Protection

As much as we desire to look fashionable, the primary purpose of sunglasses is to protect our eyes from the sun. Look for a pair of sunglasses that offers comprehensive UVA/UVB protection.

2. Lens size

The size of the lens will determine how much of your eye will it protect. It also gives you side protection if you have wraparound glasses.
Polarized lenses

Polarized lenses give your eyes an extra degree of protection by reducing the glare from reflecting objects. They are ideal for anyone who spend a lot of time near the water, whether sailing or going to the beach. They are also useful while driving because they reduce glare from vehicle mirrors and windows, also with the sidewalks.
Polycarbonate lenses

Shatter-resistant polycarbonate lenses are crucial factor if you live an active lifestyle like doing outdoor recreational activities.

5. Type of frames

Sunglasses frames come in a variety of styles. Choose one that is appropriate for your lifestyle and complement your facial shape. The most frequent frames for sunglasses include Aviator, Wayfarer, Round, Cat-Eye, Clubmaster sunglasses, Wrap sunglasses, Square, and Oval-shaped sunglasses.

Madson Sunglasses Vincent is a new style with a medium-sized frame that fits your temples perfectly. It’s made of lightweight Grilamid with a matte finish, stainless steel hinges, and mold injected for a long-lasting fit and durability.

Madson Sunglasses Vincent’s polarized lenses are fixed in the frames to provide clarity, boost color vibrancy, and are exceptionally durable. It provides 100 percent UV radiation protection. Have you gone over the list? Isn’t this a nice pair of sunglasses?

Do you want to save money and purchase using a gift card? Your Hansen gift card will be sent to you and can be used for in-store purchases in the future. However, we are not set up to accept gift cards as payment for online orders at this time. If you’d like to use your Hansen gift card to pay for something online, please call Hansensurf and they can manually process your order through phone.

How To Wear Rip Curl Womens Rompers And Jumpsuits The Right Way

Rompers and jumpsuits are casual outfits that come in various dimensions and styles. Perhaps you own a set of rompers and jumpsuits and just don’t know how to properly wear them
And now you’re finding tips online on how to look stylish when wearing those outfits of yours. Worry not,Guest Posting and just read on to get a better feel of how to properly wear your Rip Curl Womens Rompers and Jumpsuits. By the end of the article, you’ll also be able to know an important and versatile concept of casual wear that can elevate your look, either with rompers or jumpsuits, or with O’Neill Mens Jackets and Vests.

How to wear rompers and jumpsuits

Rompers and jumpsuits are outfits that are usually worn in the summer, though some designs are made to be worn during the winter. Rompers and jumpsuits, in all simplicity are just piece of tops and shorts sewn together. It’s quite easy to wear and style.
Here are the 5 tips to wear rompers
Get the right size for you – To be able to make the most effectiveness out of rompers, you need to get one that is just the right size for you. Rompers and jumpsuits come in a variety of sizes, from very short, short, long, and very long, so you’ll be sure to find the right fit for you at the store.
Go for elegant fabrics – Sometimes the material of the outfit can affect its perceived outfit and ruin the whole look if not managed properly. This is the case with rompers and jumpsuits. Go for satin and silk materials because they give a more mature overall quality to the outfit, and ultimately, to you. Don’t spend your time entertaining rompers with materials similar to those outfits made for children, they’ll only ruin the look of elegance.
Versatility – You can mix and match different other casual outfits with your rompers. There’s no necessity to actually let the other person know that what you’re wearing is a romper or a jumpsuit. With the right outfit to pair, you can get away with a little visual trickery.
Accessories – For some people, wearing rompers or jumpsuits alone just feels like it lacks something. Accessories help to be that something you need. For example, by simply adding a piece of jewelry, you’ll be able to take your look with Rip Curl Womens Rompers and Jumpsuits to a whole new level.
Pair it with blazers – This applies more to jumpsuits than to rompers, but pairing your outfit with blazers give a more sophisticated look. You can use the concept layering to your advantage and make the jumpsuit more elegant with blazers.
On the concept of layering, women aren’t the only ones that can benefit their fashion styles with an added apparel on top. Men too can look better with layering! Take for example having a nice top and layering it with O’Neill Mens Jackets and Vests. You’ll be able to add more flair to your personality if you remember the concept of layering.

Billabong Womens Bikini Tops And Other Chic Beach Outfits For Your Next Beach Trip

Beach trips are absolutely fun. Although, what’s fun to do at the beach really depends on the type of person. Some may find it fun to go swimming, some may love surfing, some may just want to spend time strolling along the shore

collecting seashells to sell along the way. Some people even just go to the beach to enjoy a good read of their book. No matter how different your fun beach activities are,Guest Posting when it comes to preparing for the beach trip, there is a universal question that comes to mind: “What do I wear for the trip?”. If you’ve come across this question a few times before when preparing for your beach trip, or if this is a regular occurrence for you, then you’ll be happy to know that in this guide, we have put up different outfits for you to choose from when going to the beach.

How do I choose what outfits to put together?

When looking to choose on outfit, the number of possibilities can be overwhelming. So, if you want to help yourself in picking an outfit, you can start by filtering. Ask yourself, “What occasion am I going to?” This simple question can help you narrow down your choices significantly.

With all the outfits in mind that are fit for the occasion, ask yourself another question, “What outfit vibe do I feel like wearing?” After you ask this, you’ll be able to know that kinds of outfits and designs are closer to what you really need. Then, with all that out of the way, the only thing left is to actually grab the ones that go together with each other. To help you out with what works best with which, here is a short list on the most effective beach wear out there.

The Surfer Outfit

If you fancy yourself as more of a surfer than a swimmer, then you can go for the surfer outfit. The surfer outfit features Rip Curl Womens boarshorts, and a rash guard upper. The style of this outfit is very straightforward, yet effective, as well as stylish. You can add some more flavor to the look if you want, by either pairing up or contrasting the colors of your tops and the colors of your Rip Curl Womens Boardshorts.

Beach Vacation Outfit

For this outfit style, you’ll need a hat, some sunnies, and a breezy and and some shorts. You can mix and match the shorts and tops you like as long as it fits the loose and carefree vibe of the beach vacation outfit. This outfit style are more fitting of those people that go to the beach just to enjoy the breeze. Perhaps sit down and read a good book, or engage in conversations and dates with the people you are with or the

The Beach Body Outfit

The beach body outfit is the type of outfit more suited to people that like to show some more skin. All that you need for this outfit is a pair of Billabong Womens Bikini Tops, and high body confidence. If you want to add more personality to the outfit, you can pair up your Billabong Womens Bikini Tops with some accessories like a scarf or a sarong.

Be On The Next Level Of Summer Style With Rip Curl Womens Shorts

Summer will be here soon enough. Have you made up your mind on what you’ll wear this summer? We want breathable clothing in order to enjoy ourselves without becoming irritated by what we are wearing
Summer dresses are fine at the beach,Guest Posting but not when the wind picks them up. Summer shorts, on the other hand, are highly fashionable and may be worn with a bikini or a plain shirt. With Rip curl Womens shorts, you may pick the ideal one. Or, if you feel like it, pair them up with some O’Neill Womens One Piece Swimsuits for a more versatile feel.

Various summer shorts to wear on a hot summer day

1. Denim shorts

Denim shorts are probably the most popular shorts to wear throughout the summer. Classic or cut-off, low-rise or high-waist, super short or mid-thigh, washed or unwashed, denims provide a plethora of choices. Rip curl Womens shorts feature a small length blue denim with frayed hem for an edgy summer style.

2. Printed Shorts

Whether it’s polka dots, animal prints, florals, tribal patterns, or stripes, printed shorts exude a different summer atmosphere. Summer shorts with prints have a celebratory vibe to them, which may complement your summer spirit. They can be worn with a variety of tops, including cropped tops, shirts of various sizes, and even bikini tops. Rip curl Womens shorts drifter with yarn dye stripes or Paradise Calling featuring Hawaiian print, they both give a lot a sense of warmth and comfort.

3. Linen shorts

Another great option for shorts with breathable fabric to wear on a hot summer day are linen shorts. It’s also lightweight and loosely woven, allowing heat to exit the body. It swiftly absorbs moisture and dries, keeping you cool in the summer. Rip curl Womens shorts Panoma is a linen-blend dress with practical side patch pockets and an elastic waistband. They’re also available in three various colors: Mid Blue, Off White, and Green Stone, so you can pick the one that best suits you.

4. Cotton shorts

Summer shorts made of cotton fibers are the nicest. Apart from being inexpensive and widely available, it is comfortable, breathable, permeable, and absorbs sweat, allowing heat to escape the body. Rip curl Womens shorts Classic Surf Beach Short made of 100% cotton features a curved hem and a drawstring smocked elastic waistband. The garments are dyed with mineral wash and has front and back welt pockets.

5. Tencel or Lyocell Twill shorts

Not just for summer, this type of shorts is great for all seasons! Tencel, a man-made textile manufactured from wood pulp cellulose, is also known as Lyocell. It’s made of a highly breathable fabric that keeps the wearer cool and prevents sweating. Rip curl Womens shorts features an eco-friendly piece from their Saltwater Culture Collections. Made from sustainable Lyocell Twill fabric, Rip curl Womens shorts Wash Out is a high waist shorts with elastic waistband and raw edge detail fit for your summer style.

One of the perks of beach shorts is that they can be worn with almost anything. Shirts, tank tops, and even swimwear like bikinis and one-piece swimsuits can be worn with them. O’Neill Womens One Piece Swimsuits paired with any of these shorts will take your summer look to the next level.

Save Money and Get Better Results by Letting a Print or Media Consultant Handle All Your Needs

Although the internet is a booming success for marketing a business it still isn’t the only form of marketing a business should utilize to ensure success.  Printed communications still plays a vital role in the success of a business.  However, not just any printed communications, poorly done advertisement can cause a company to lose business.  A consultant can help you both gain a broader customer base and save you a lot of money doing so by ensuring that the right forms of print and media marketing are being utilized. 

Printed communications are still an important aspect in a business as long as critical factors are given appropriate attention.  A consultant can ensure that your business brochures, pamphlets, postcards, catalogues, and mailers all meet the demands of today’s consumers.  Details such as the initial design, artwork, print production, and mailing all factor into making your printed communications a successful part of your marketing strategy.  It will make the difference between if what you are trying to communicate to the consumers is relayed effectively, and sales are stimulated, because of it or if it is ignored. 

Costly mistakes can be saved by using a print media consultant, things such as simple oversights that can be caught by a trained professional in the field whose only desire is to see you succeed in the business world.  A print media consultant is different then simply going through a printing company for your advertising and marketing needs.  They will consult with you on what is effective in the marketing world, give you insight to new avenues that you may not otherwise known.  They are innovative and give you the cutting edge of the best marketing strategies available.  What this means to you is a highly increased vendor base which in turn equals savings of money. 

The internet alone holds so many possibilities for marketing your business.  A typical business owner hasn’t the time to keep up on all the latest trends in marketing possibilities little lone marketing styles.  A print and media consultant brings to the table all the expertise needed to tap into various forms of print and media marketing. 

A consultant will maximize the effectiveness of your marketing by giving you suggestions in ways that can reduce cost while using the most innovative marketing tools available.  If your current marketing strategies are not working as well as you wished then an objective view will give you direction, more beneficial to your business; or start a brand new marketing strategy using innovative media and print campaigns. 

Ask yourself if you want to make the most of your print and media marketing communications and if your response is yes, then a print and media consultant is what you need.  Ask yourself if you want to use the latest innovative ways in your print and media marketing and still save money.  Stop throwing good money away, tap into what all your business is missing in your marketing communications, check with a print media consultant, and see what all they can do for you and your business.  You will be glad you did. 

Online Business Consultancy Services

In this ever-increasing competitive environment, it has become paramount for every business to face the competition squarely. Adopting the right strategies has become a prerequisite for every organization. It is no different with business in Teesside that are faced with the normal challenges that every other business goes through. Winning strategies are available but many business owners do not have access to them or rather they simply do not know where to get the much-needed help from.

Business consultancy services have become a great necessity today. Organizations that are still making profits are faced with similar challenges to those on the verge of collapse. The main issue is how can a business maximize profits and cut on cost? Business owners may find this question very difficult to answer but, on the other hand, the business advisors are available to offer the much-needed assistance for a fee.

Business consultancy services have been brought closer to the people. This is done through the online services. There are many accountant reputable organizations, which offer services online to the people of Teesside. The stress and hassles of looking for the suitable accounting consultants are over as one can simply access all the details online. This is very easy and simple as it only requires filling out a form with your requirements and a quotation will be made available to you online.

The accounting professionals are highly qualified and drawn from the area; making them readily available to serve you. Many of these accountant organizations are affiliated to other accredited organizations and therefore you can be rest assured of quality.

Business mentors companies are also available online to the residents of Teesside. It has become very easy for them to be able to identify the right business expert for their business. Business consultants’ websites have a huge database of qualified consultants who are educated and highly experienced. The business mentors are drawn from the area, making it very convenient for the local residents.

Many of those business consultants’ websites have formed strategic partnerships with reputable business consultant organizations. The services offered are of high quality and reputation. The online availability of that business consultation has made everything become very simple, as there are no more headaches when trying to identify the right business consultant for your business. Whether your business is just starting or has been around for ages, at business consultation websites you will definitely get it all.

Many business professional insurance companies have also made their service available online to the people of Teesside. It is very convenient to get the best insurance services online as business professional insurance websites have an extensive database of insurance organizations that will offer you simply the best service. Product information and cost is all available online. The beauty about online consultancy services is that lots of time and cost is saved which can in turn be converted into additional profits.

Do not ignore business consultancy services as they give an accurate analysis of the position of your business. The picture depicted is real and the advice and recommendations made are realistic.

Energy and Environmental Consulting – A Hot New Career Path

With the focus on the environment, a hot new career opportunity awaits those with expertise in energy efficiency or environmental topics. Being environmentally friendly is a trend among big business right now. Not only does it make a company look better in their marketing efforts, but it saves them money too. This emphasis on being “green” means that career opportunities for environmental and energy consultants will continue to explode over the next decade or so.

Energy consultants provide expertise and advise companies how to cut costs by becoming more energy efficient. As an energy consultant, you may analyze your clients’ utility bills to track patterns in energy usage. You may also help them devise the most energy efficient means by which to run their factory, heat their office buildings, or run their equipment.

Environmental consulting is a broader area. Environmental consultants may deal with energy consumption, but can also advise businesses on areas where they can cut back on consumption, reduce waste and shrink their overall environmental footprint. Environmental consultants could be specialists in a number of different areas, including waste reduction, natural resource management, wildlife preservation, water pollution, and air or land contamination.

To become an energy and environmental consultant, you should have a degree in engineering or geology. An advanced degree in engineering, geology, or business would put you ahead of your competition at the start. You should also have the ability to communicate with upper level executives and decision makers comfortably, because these are the people you will be dealing with on a day-to-day basis.

To be successful as a consultant, education alone won’t be enough. You’ll need real-world, hands-on experience and a track record that proves you know your stuff. So if you’re aspiring to be the next big environmental consultant for big business, you’ll need to gain some experience working for someone else before breaking out on your own.

If you’re an expert in any area relating to environmental concerns or energy management, and you already have several years experience and a proven track record of improving processes, reducing waste, and saving money, you’re in a great position to start your own consulting business. If your experience lies in a specific area, you may have an added advantage over your competition because you’ll be considered a specialist.

Consider the following things when deciding whether a career in energy or environmental consulting is right for you:
o Are you an adept researcher?
o Do you have relationships with potential clients?
o Are you comfortable both in the field and in a business suit, giving a presentation to a group of senior level executives?
o Are you a problem solver?
o Are you able to take complex information and break it down into easily understandable terminology for laypeople?
o Are you a skilled communicator?
o Do you have specialized knowledge in the energy and/or environmental industries that could help businesses improve their processes, save money, and reduce waste?
o Are you comfortable networking, building up a list of contacts and marketing your own services to organizations?
o Do you constantly stay abreast of new developments in your field?

If you’ve answered yes to most of the above questions, you’re probably very well-suited to independent consulting. Take advantage of your expertise, and start owning your own talent. You’re ready to embark on the hottest new career path in independent consulting!

Internet Marketing Consultant – How to Choose the Right One for Your Business

In today’s fast paced world of the internet marketing consultant, it is important to choose a consultant wisely. The fact that they are not cheap will soon become a sore spot if they are not knowledgeable in the marketing world. You can potentially waste a lot of time and money with the wrong person. Here are a few tips on what to look for in a savvy marketing consultant.

Follow these simple tips to find the very best marketing consultant for your business.

1) Effective- Is your internet marketing consultant an effective marketer. One way to know is to Google their name. If they are only referenced a couple of times, they certainly have not been marketing themselves very well. That will speak loudly to you about how hard they will work for you. The next thing is to think about how you found out about them in the first place. Was it a piece of marketing content that caught your eye, was it a suggestion of a good friend after they noticed something, or was it the nephew of a coworker. How you find the consultant will again tell you if they are savvy marketers.

2) Style- look at the content and sites the internet marketing consultant has been a part of and see if the style of work is a good fit for your business. There can be a lot of talent there, but if the style isn’t a match to your business, you will not be happy in the end. You can adopt the style if you like it, but it is simply a matter of taste. If your consultant has a variety of content then you will be safer in allowing them to adapt to your style.

3) Variety- This brings up a good point. If your internet marketing consultant has a lot of variety in their marketing methods, they will be able to help you more. If they are able to use a blog, articles, and videos, they probably have the ability to get your name out there as well. Be sure to ask for a sampling of the content they have produced and a few sites they have worked on.

4) Ranking- The key to the entire internet marketing consultant is the Google ranking they are able to achieve. Ask your consultant for a few of the keywords they have recently used. Place those into Google search and see if the consultant’s content shows up. If the consultant is able to produce these results consistently, they should be able to reproduce these results for you.

5) Educator- Can you internet marketing consultant teach you some of the basics of internet marketing? They should be able to at least explain how they created your funnel and how it works. You will need to understand where your customers are coming from and how to contact them in the future. It is even better if you have someone who will help to get you up to speed and teach you how to do the marketing yourself. This will allow you to save a lot of money and be more in control of your marketing effort,

No matter if you hire an internet marketing consultant or learn to market your business yourself, the internet is where all of your customers are looking for you. Taking the time to learn the marketing basics from a solid marketing and mentoring group will save you a lot of stress and money.