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Let’s say you’re an small business consultant specializing in one specific facet of online business. For instance, if you solely focus on AdWords, you may be missing out on more lucrative contracts due to your narrow focus. What if most of the potential clients you meet need a “full package” type service, including graphics, back-end programming, structure, training and sales copy? Unless you find potential clients only interested in your particular specialty, you could be in for a tough time. Learning all the other aspects well enough to be an expert, while laudable, takes time which could be better served marketing to businesses. So what’s the solution?

As discussed above you could try to be a “jack of all trades,” and provide multiple services. But you run the risk of doing everything mediocre as opposed to excellent. And it may take you too long to become an expert in even one of the various fields that comprises a full-services Internet consultancy. You could try to outsource some of the work inexpensively but again you deal with the possibility of missed deadlines, little to no communication and an angry client.

So, if you can’t or don’t want to do it all yourself, and the idea of outsourcing is too risky to you, what to do? Network! Go to local business meetings, get business cards of people in your field at your local business center. In short, look for people that are experts in what you are not. Once you have done this, consider forming a partnership with them.

Why you would want to do this should be obvious, but here are some benefits:

• As a group you can take on much more varied, complex and higher paying contracts.
• You can each work your specialty, keeping in mind the overall goal of a particular project. This will allow you to get the project done quickly, rather than taking time to research and learn about things that may not be your specialty.
• You can take on more clients at a time as a group than individually.
• You can offer more services collectively than as a one person shop.
• You get individual projects from each other as well.

Of course there are things to watch out for as well. Firstly, make sure that you are in agreement as to how long the partnership lasts. Is it only for a job or two, or are you thinking of creating a totally new company around your solution?

Next, make sure that when you speak with a client, you are all “on the same page.” There is nothing worse that not showing a united front as this undermines your overall credibility. After all, would you hire a firm whose partners were disagreeing all the time?

Communicate. Project meetings need to be a regular occurrence so ensure that things are on track and on schedule. This way, you can also iron out any issues you may have with parts of the project before they become crises.

Finally, make sure that the profits are equally divided. The key to remember is that if you can find a way to work with other small business consultants together, you can reap the rewards of higher paying, high profile projects and the satisfaction of know you don’t have to do it all yourself.

Becoming SEO Consultants in Greece is not an easy job. The number of websites in the country is truly astounding! As is their variety. With such a varied clientele, SEO Consultants need to understand the individual needs and then fit their requirement accordingly. Not easy at all!

No one can predict what keyword a customer will search for. In this document, let us talk about one of Greece’s most famous monuments – the Acropolis. Now, the Acropolis alone is such a big draw that thousands of people visit Greece only with the Acropolis in their mind. For a SEO Consultant is such a big playing ground that they need to cover thousands of possible search query phrases. But then, just considering that Acropolis has thousands of search phrases, think about how many different terms they would need to come up with!

As per the internet search data, Google alone delivers thousands of results on phrases related to the Acropolis each and every day. In the holiday season, the rush goes up and tens of thousands of results are delivered. Now, if we try and see how many different key phrases we can come up with, we will not cross 10. Let’s analyze why. Consider different reasons why people would search for the Acropolis.

• One reason, obviously, would be to search for the Acropolis as a historical monument. Phrases like Acropolis History, Acropolis war and Acropolis lions would be apt in this scenario. The search results would be more focused on the history of the place, the purpose of its construction and what used to take place in the auditorium. The SEO Consultants need to make sure that their content will respond to each of these queries
• The Second reason could be photos of the Acropolis. One of the most photographed monuments in the entire world, it is a very popular desktop wallpaper too. While searching for pictures, visitors will also be interested in a little content and the responsibility of the SEO Consultants in Greece is to make sure that they deliver it right to the right visitors.
• The third could be movie buffs who are searching for movies shot in the location of the Acropolis. Cinema tourism is big business and each time a block buster movie comes out, a lot of people like to visit the locales and see for themselves. Like the Lord of the Rings came out and people started flocking to New Zealand to see the place the movie was shot. The SEO consultants need to make it prominent in this case that so and so particular movies have been shot in and around the Acropolis, so that searches about this monument in Greece will lead to their website.
• Another way of thinking could be the influence of the Acropolis and its entertainment of the older days on Greek culture and heritage. Obviously that is a valid point, as that was the first place of entertainment for the earlier Greeks. Since then, people and culture have been evolving, but the influence will be there in some sphere.
• Or probably someone visiting Greece wants to stay in a hotel near the Acropolis and he would then search for ‘hotels near Acropolis’. The SEO Consultants need to make sure that if they have a hotel in the vicinity mentioned in their website, this feature is prominently mentioned, as it is a big USP for the hotel as well as for the website.

A long-term assignment is wrapping up and you’re about to saddle-up and mosey down that dusty road into the warm, golden sunset.

Hold it.

What’s wrong with this picture?

If you’re a consultant, instead of being that stoic, lean and mean stranger, who rides into town, sets things right, or who stirs them up, depending; you’re more likely to be, at the end of that engagement, a wobbly basket case who can barely summon the gumption to press the elevator’s down button.

How come?

Well, man or woman, as I see it, you’re going to have a case of the postpartum blues, partner.

What are those, you’re wondering, especially if you’ve never been a parent? They’re the odd and often radical emotions you feel after you have carried a baby to term, introduced it into the world, and your hormones are in a transitional state.

You grew and bonded with this marvelous organism and now it is much more independent.

That’s exactly the feeling you get when a big-time consulting assignment is approaching “term.”

You have separation anxiety. How are you, soon to be two, going to get along without each other?

“But they’re not ready!” we wail, when we’re really speaking about ourselves.

What are WE going to do without THEM is really the question.

If you’re a good consultant, you do bond with clients, creating lots of identification in the process.

When I was part of the largest civilian Navy management training program in history, 18,000 senior managers trained in 18 months; members of our consulting team actually identified so much with our client that they joined-up at the end of the assignment.

My U.S. Navy coffee mug, in fact, is about eighteen inches to my right as I type this article. What does that tell you?

Where we stop and they start, where dependency turns into independence, is never clear to the consultant. Saying goodbye is especially hard when we’ve inaugurated an entire unit or business function or when we’ve saved a ship (pardon me) from sinking.

Having consulted for more than 20 years, and running a seminar for consultants and coaches at UCLA Extension and elsewhere, I console myself and my colleagues with these three thoughts:

(1) This is the life we have chosen for ourselves, and being able to have a big impact and then to leave in a timely way to engage the next challenge is exciting and rewarding.

(2) Consultants aren’t marathoners, we’re sprinters. Great in the 100 or 220 we FLY cross-country, we don’t run it.

(3) We should be like those teachers that say: “At the beginning of the year I’m happy to see students coming, and by the end of the year, I’m happy to see them going.”

Still, when we’re the ones riding all by our lonely into those sunsets, we need to buck-up and say: “Hey, it’s ok; even consultants get the blues!”

MLM Consultant or MLM Fool – which “title” do you prefer?

Unfortunately, most people approach the business of MLM with a get rich quick attitude and therefore never elevate themselves to the status of MLM Consultant. If you really want to get serious with MLM, then you are about to learn the “Secrets of MLM Success”.

MLM Consultant – How to become a true Professional MLM Consultant

Within this article you will learn exactly what you need to do – in order to gain the true respect of other Professionals and to call yourself an MLM Consultant.

Remember – Amateurs do things for fun and Professionals always get paid.

In order for you to make any real money, you will need to adopt a professional attitude of mind. As soon as you STOP chasing dreams of getting rich and focus on learning the true marketing skills, you are on the right track. Unfortunately, the odds against you achieving success in MLM are stacked against you. Incredibly a staggering 90% of those who enter MLM, ultimately fail and leave the industry within 12 months. All those who achieve the top levels as an MLM Consultant are aware of the numbers that fail. However,an estimated 500,000 people weekly are registering with MLM Companies because of the promises of getting rich quickly. Most of these numbers will fail due to unrealistic expectations, poor attitude, low work output and doing ALL the wrong things. As with any business, if you want to become a top MLM Consultant, you have to dispel all ideas of getting rich and focus on the responsibility of learning the successful methods and the secrets the top leaders NEVER tell you.

Here are the steps you will need to follow in order to become a true Professional and an MLM Consultant respected by others for your Successful Achievements.

Tip 1 – STOP – listening to your upline as their advice does NOT work anymore.!

Your immediate upline will have been advised by their upline to do the following;

To make a list of your family and friends

To buy company endorsed marketing information and materials – DVDs,CDs,Magazines etc

To buy expensive leads from opportunity seekers

To hand out fliers at shopping malls

To attend markets and trade shows

Tip 2 – START – learning how to promote YOU and your business online

The most important aspect to grow your MLM business is a constant flow of new prospects and incredible results are being achieved by those who learn the power of the Internet. FREE and Paid online marketing methods can be applied to promote you and your MLM business opportunity via the Internet. The reality – is that thousands of people are searching daily on the Internet for your opportunity. Instead of selling, convincing and persuading family and friends – simply create a system to have thousands of interested prospects chase you instead. As soon as you have learned the basics of Internet Marketing, you are already in the top 3% and well on your way to the title of MLM Consultant and the lifestyle it can provide.

Whether you are new to the internet or very experienced, online video tutorials are available to help you learn the necessary skills and to become a top MLM Consultant. For this you will need realistic expectations, discipline and a daily method of activity that fits in with your routine

Today more than ever, companies are looking for innovative people who can help them to maximize their profits and increase the bottom line. If you can provide these companies with solutions to the most common problems in business, you may be able to find a consulting job or start your own consulting business.

Consulting is one of the easiest entry level ways into starting your own business. It does not require much start up money not does it require much technical expertise. The main requirement is knowledge in your field and the ability to assist companies with solutions to their problems.

To begin consulting as a home based business, you will need a few items to get started. These items include the basics:
o a computer
o printer/scanner
o business cards
o office phone
o a website

These are all items that most people already have in their possession with the exception of a website. A website gives you a professional presence and also a source of reference for prospective clients. You should include your resume of experience on your website as well.

A consulting business gives you the freedom to pick and choose your clients. If there is a particular company that you have always wanted to work for yet could never get hired, you can offer to be an outside consultant for the firm at a minimal cost since you are not operating with much overhead expenses. Many big companies hire consultants to focus on some of their minor projects that they do not have the time or resources to devote to the projects themselves. This presents the perfect opportunity for a consultant to provide these busy professionals with solutions that are fast, effective, and efficient.

This is not to say that being a consultant will be easy work. Your biggest asset that you have is your time. In order to be effective with the use of your time, you will need to be able to master certain skills.

Some of the skills required include:

o Strong written and verbal communication skills
o Excellent analytical skills
o Organizational skills
o Presentation skills
o Budgeting skills
o Project management skills

Finding consulting jobs in today’s marketplace are not hard tasks. You will need to expose a problem and propose an efficient solution to the problem. If you can effectively accomplish this task, the consulting business just might be the business for you.